Dr Athanasia Tziortzi holds a Bachelors degree
from the University of Cyprus in Public and Business Administration
(specialisation Marketing/Management), an MA in Advertising and Marketing from
Leeds University, UK and
a PhD in the area of Marketing from the University of Sheffield, UK. Her PhD thesis focused
on marketing ethics and dealt with the effects of advertising on children (thesis title: The perceived
effects of food advertising on children in Cyprus).
Dr Tziortzi is a Lecturer in Marketing at Frederick University Cyprus,
The Department of Business Administration and the academic coordinator of the Digital Marketing
Specialisation under the BA Business Administration Program. She has more
than 18 years of experience in developing and teaching marketing related
modules at both undergraduate and post-graduate levels with emphasis on
sustainable marketing and ethics.
Her research interests focus on marketing
communications ethics and more specifically on sustainable and social
marketing, children’s understanding of advertising and the effects of advertising
on children. She has published book chapters and papers in peer reviewed marketing related conference
proceedings. Dr Tziortzi participates in a number of EU funded projects as a
researcher and marketing communications expert. During her collaboration with
Frederick University’s Nature Conservation Unit she participated in numerous EU
LIFE funded projects where she was responsible for the elaboration of
socioeconomic impact studies. Indicative funded projects she participated
include: ‘Troodos National Forest Park: Promoting natural values and Ecosystem
Services’ (LIFE16 GIE/CY/000709) (2017-2020), ‘Integrated
conservation management of priority habitat type 9590* in the Natura 2000 site
Koilada Kedron-Kampos’ (LIFE15 NAT/CY/000850) (2016-2021) and 'Managing the
Natura 2000 network in Cyprus and shaping a sustainable future' (LIFE IP PHYSIS
- LIFE 18 IPE/CY/000006) (2019-2029). In the latter project she is the
coordinator of action D3 “Monitoring of the project's socio-economic impact”.